Well folks, the day is upon us. In the coming weeks, you will start receiving orders with reels that look a bit alien to you - but have no fear!

As of this June, we will be receiving shipments on our new plywood, hardboard, and hardwood reels. These reels are no longer going to have a fully painted red flange with white sprayed logos, but will instead have a double red stripe with our Logo and contact information inside (See images below).

Our reels will still be easily recognizable, and there will be no doubt where that fine cable and wire rope came from!If you have any questions about our awesome new reels, feel free to contact me, visit our New Reels Page and if you are interested in purchasing wire or cable products, please contact a product manager.