We have a special guest joining us at the HotWire this week. Brad Herlihy, the Product Manager for Exerflex Pro® Fitness Cable, has put together a brief look at the success of this product -- how well it works to eliminate cable issues on fitness equipment -- from a customer interaction perspective. It’s one thing for us on the marketing team to talk about the products we manufacture – it’s our job to tell everyone how well they perform. But to have the value of a Loos & Company product confirmed by the people that speak to our customers on a daily basis – it’s that level of testimonial that really gets the message across to current and potential customers alike:  Exerflex Pro® Fitness Cable delivers Power and Performance for your Exercise Equipment.

“Our Fitness cable is really “working out”

As many of you know, one of the most popular products we sell here at Loos & Company is our Exerflex Pro® Fitness Cable.  If you ever frequent the gym, take a look at the cable being used on these machines and you will most likely notice the “Exerflex Pro®” label.  Most, if not all, of the major original equipment manufacturers are now using our cable.

Numbers don’t lie: I have seen a dramatic increase in new customers and overall interest in Exerflex Pro® cable. There is not a week that goes by that I do not speak with a potential new customer.

While there are many reasons for the success of this cable, one sticks out in my mind:  Quality. There is truly no other cable on the market that meets the requirements of the fitness industry like our Exerflex Pro®. From flexibility to durability, our cable is well tailored to the demands of today’s top notch exercise equipment. In a time where our economy is stagnant and companies seem reluctant to spend, Exerflex Pro® sales continue to increase.

There is something to be said for making a high quality product that truly outlasts the competition. A consumer experiencing the high quality of the cable with the memorable brand “Exerflex Pro®” creates loyalty, referrals, and return business. New customers are contacting and buying from us every week in all parts of the world and I feel this will continue for years to come.

Brad Herlihy

Product Manager, Exerflex Pro®

If you have any questions about Exerflex Pro® and how to improve performance on your equipment, feel free to contact Brad directly or send an inquiry to us and we’ll respond as quickly as possible.