Loos & Company has been supplying the world’s leading fitness equipment manufacturers with the world’s leading fitness cable for over a decade.

Two years ago, we introduced the fitness equipment industry to Exerflex Pro^® Fitness Cable, continuing the Loos & Company tradition of providing unparalleled quality and performance.

Exerflex Pro^® Fitness Cable continues to be the cable used by all major equipment manufacturers, and continues to outperform everything else available on the market.

With our track record, you would assume that there would be no question when it came time to choose the cable to use for equipment repairs. However, there are people that insist on buying inferior cable for use on their equipment. They don’t seem to be fully weighing their options and examining the added value provided by Exerflex Pro^® Fitness Cable.

So we are setting our sights on educating the industry about what makes Exerflex Pro^® Fitness Cable the only choice in fitness cable.

Not all cable is created equal.

Announcing: the “FIVE TIMES” campaign.

Through utilizing the highest quality materials and maintaining rigorous manufacturing and testing standards, Loos & Company Inc. produces a cable with a service life that is five times longer than other cable available on the market. That’s Exerflex Pro^® Fitness Cable.

When choosing your cable, know why Exerflex Pro^® is the only choice:

• five times the service life. If someone told you that you only needed to change your oil every 37,500 miles, wouldn’t you ask where to sign up? How about if someone told you that you had to mow your lawn once a summer?  Those two sound amazing, but probably will never happen. This is no pipedream.  Exerflex Pro^® Fitness Cable lasts five times longer. Why use anything less?   
• five times less downtime. The fitness industry is one of fierce competition where an increasing number of fitness clubs populate the landscape. It has become essential to keep your customers happy. Equipment downtime is a key factor in lowering customer satisfaction. Don’t give your competitors a chance to steal your customers. Keep your equipment in operation, and keep your customers. It’s that simple. Ask for only Exerflex Pro^® Fitness Cable, and you won’t be left off the map. 
• five times the VALUE. If increased life and service time weren’t enough to make you think about the cable you use, let’s talk dollars and cents. Exerflex Pro^® lasts five times longer. That’s five less cable replacements, five less repair visits, and a five hundred percent decrease in downtime. The math proves it. It’s the easiest decision you could make. Ask for it by name, Exerflex Pro^® Fitness Cable.

“Wouldn’t you want five times more performance out of your strength equipment?”

Provide your customers with the performance and safety of Exerflex Pro^® Fitness Cable. Exerflex Pro^® is currently available to ship from stock in sizes ranging from 3/32” to ¼” OD. Jacket color is fully customizable to match the color of your equipment. Loos & Company offers sample lengths for testing so you can see the performance first hand.

For additional information, quotations, and orders, contact a Loos & Company Product Manager.